Conan O’Brien and the New frontier of the 98th Oscars

Television icon Conan O’Brien is set to take the stage for the 98th Academy Awards, a ceremony that marks several major milestones for the industry. Under the guidance of President Lynette Howell Taylor, the show will introduce the first new award category in over two decades: Achievement in Casting. Final preparations are currently underway to ensure a spectacular night at the Dolby Theatre on March 15.
Lynette Howell Taylor’s deep roots in the Academy have made her transition to the presidency feel like a natural evolution. She believes that the 98th ceremony will be unique because the films themselves—such as the highly-nominated Sinners—are exceptionally bold. Taylor’s focus is on balancing the prestige of the event with the need to keep a global audience entertained from start to finish.
The In Memoriam segment is expected to be a focal point of the night, honoring the legacy of stars like Catherine O’Hara, Robert Duvall, and Val Kilmer. Rumors of special reunions, such as Meg Ryan and Billy Crystal honoring the late Rob Reiner, have added to the anticipation. Producers are working to ensure the tribute is “robust and beautiful,” providing a moving experience for everyone watching.
Ratings for the Oscars have been ticking up, reaching 19.7 million viewers last year, with a significant lift among the 18-to-49 age group. The Academy has successfully leveraged mobile streaming on Hulu and social media partnerships to reach a younger, more global audience. This demographic shift is essential for the longevity of the broadcast as it prepares for future transitions in media.
The Academy is already planning for its 100th anniversary and beyond, with a landmark deal to move the Oscars to YouTube in 2029. This shift signals a desire to become a more global organization that provides a year-round hub for cinema. By digitizing their collections for public access via Google Arts and Culture, the Academy is ensuring that the history of film remains alive and accessible.